There are several ways that Santa can sharpen up his persona.

• One way is by reading books, stories, and articles about people who have "been-there-done-that" and offer insights.
• Join a Santa group that meets periodically and has a 'Santa Share' time where everyone gets a chance to learn.
• Participate in 'Santa Happenings,' 'Roundtables,' Seminars, Symposiums, and Conventions
• Attend a Santa School, Cruise, Academy, or University
  • International University of Santa Claus (School4Santas) by Santa Tim Connaghan (travels)
  • Santa Academy by Santa Gary Casey (Atlanta, GA)
  • Santa School by Victor Nevada (Calgary, ON, Canada)
  • Charles W. Howard Santa Claus School by Dean Thomas F. Valent. (Midland, Michigan)
    
  • American Events Santa School (Denver, CO)